This post stems out of Google's prank today; when they announced that YouTube will be shut down until 2023. Of course, they meant it as a prank, but considering their disturbing trend of shutting down services... well, let's just say that I did not find it the most attractive prank. I've written earlier (during the GMail account fiasco) about Google's model, and why users who don't pay any cash directly for services are useful to Google. In this post, I try and lay out some pitfalls of killing off young services. Google aims to build a moat around it's search and advertisement business. It tries to do so by ensuring that users always use Google for search; which increases revenues through advertisement. Good search results are ones that are personalised, so that the user gets what he wants without a lot of keyword-jugglery that was needed a decade ago. Indeed, a decade ago, I remember going as far as page 10 in search results to find the information I neede